Argument: Loyalty

Smartphone is the touch point that allows us to have new relations with people and things, it activates services and facilitates purchasing and research activities. For many brands, it’s the central element for engagement and loyalty activities. But the data for efficient SMS campaigns are more representative than a thousand words.
23 Aug 2016
Published in: Digital marketing

We have our daily experience to testify for it. Smartphones follow and anticipate us everywhere, they also allow us to reach and to be reached as well. Thanks to a survey carried out by Tecmark in 2014, smartphones are in our hands at least 221 times per day compared to the 140 times access we effect through the desktop or a laptop. The search from the mobile device on google, on a global...

Read more